As he’s had to do a number of times over the 11 years Kin (previously known as Deca) has been around, Wayne has refocused his business to adapt to the never-ending challenges content companies face in online video. This time around, he’s putting increasing emphasis on lining up TV stars including Tia Mowry, Adrienne Bailon, and Derek Hough for their own shows, catering to a female-skewing audience ages 25-44.
Kin helps established talent that may have sizable social presences, but lack the infrastructure and strategic capabilities to make their shows thrive online. “As we talk to traditional talent, we find they’ve been successful on television, built large followings, but taking the next step into video isn’t so easy,” said Wayne. “They’re not just going to start from scratch.”
Kin is creating shows that are starting to rival the audience size of cable programming. “We truly believe we are going to be able to compete on a cable-network basis,” said Wayne. “We think of ourselves as a next-generation cable network.”
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