Digital lifestyle network Kin Community has entered a strategic partnership with EEN Media Group (EMG) — a Netherlands-based, woman-targeted online publisher.
As part of the agreement, Kin, whose network comprises American creators like Dulce Candy and Mr. Kate, will now rep Dutch creators from EMG’s subsidiary influencer marketing network Femmefab. Femmefab’s roster of 90 lifestyle bloggers who reach an audience of 6 million viewers in The Netherlands includes: Kim Jacobs (36,000 YouTubesubscribers), Danique Hoofwijk (700 subscribers), Kelly Caresse (35,000 subscribers), and Elise Joanne van Zalk-Raven (15,000 subscribers) — who will now be repped by Kin.
Additionally, EMG will become Kin’s primary media representative in the Netherlands, according to a release, distributing and selling ads for Kin content across the country.
“EMG shares Kin’s vision to help women around the world discover and create the life they want,” said Kin’s VP of international, Rick Matthews, in a statement. (You can check out the company’s new Netherlands web outpost right here). “We’re excited to continue our global expansion with them as a partner providing leading brands with custom content solutions that speak directly to their target audiences.”
Kin, whose roughly 150 creators clock 500 million monthly YouTube views, also operates in the U.S., Canada, and Australia — with international expansion spurred on by a $13.5 million funding round last summer.