Lifestyle content brand and creator community Kin Community Australia, in partnership with B&T, has launched a video series showcasing Australian female video creators.
Women to Watch provides insight into how inspirational women run their businesses, their passions, connection with their audiences and their amazing entrepreneurial spirit.
Each of the local creators profiled on Women to Watch found success on YouTube through sharing content they love, and have used their success to power and build thriving businesses and even launch their own product lines.
The series is a collaboration with B&T as part of its recently launched Changing the Ratio initiative.
The first YouTube creator to be featured on Women to Watch is Canna Campbell, a well-known financial planner, single mother, media personality and author of The $1,000 Project.
She been making videos about financial wellbeing for more than three years and has grown the audience on her SugarMammaTV channel to over 90,000 subscribers.
“It was an honour to be invited to be a part of this incredible opportunity,” Campbell said.
“The world of digital media has allowed me to share my stories, experience and insights to add value to brands and companies. I am so grateful to be able to share what I’ve learned from my journey and adventure through the Kin and B&T Women to Watch series.”
Liz Ferguson, managing director of Kin Community in Australia and New Zealand, said: “Kin Community believes strongly in empowering women through great content, and it is a passion of mine to showcase women’s achievements in our industry.
“We are inspired every day by the drive and business acumen of female video creators around the world. These women are media companies in their own right, and have built astonishing trust and connections with huge global audiences.”
Women to Watch will be distributed via YouTube, with B&T to feature new episodes online each week for the next few weeks.
Kin Community Australia launched in September 2016 as a partnership between Kin Community and Allure Media.
The company uses short-form video, delivered predominantly via social media channels such as YouTube and Facebook, to inspire and inform young women with lifestyle content including food, home and self-improvement categories.
The Kin Australia team works with leading brands and creators across Australia and the Asia-Pacific region to create original content targeted at millennial women on their journey to define home.