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THE VIDEO INK: Facebook’s Watch Beefs Up its Content with New Show from Kin Community

Matt Lopez for thevideoink,

Facebook continues to beef up the content offering on its video platform, Watch. This time the company is tapping into the Kin Community, a women-focused digital company that attracts more than 400 million monthly views on YouTube. The social media giant will now be home to “Paper Tigers,” a series that features five of the world’s most renowned paper artist. The show, which was filmed on location in cities across the US, kicks off today with new episodes hitting the platform each Thursday through the end of the year.

Each episode, features one artist’s story and their intricate and amazing work, that attempts to bring paper artistry to life before the viewer’s eyes. The resulting masterpieces range from small, intricate projects to large scale ones that fill an entire room. The first episode centers on Beth Johnson, an origami professional, as she creates fascinating origami animals. Other artists featured in the show include Mia Pearlman who does large paper sculpture installations around the world; known for her dimensional paper illustrations, Belinda Rodriguez’s work is said to defy logic; Emily Brown of Bird Mafia whose cut paper illustrations bring animals to life; and Kako Ueda’s popular cut paper work.

“’Paper Tigers’ is about incredibly talented artists doing amazing work that is visually stunning,” said Kin Community CEO Michael Wayne. “Kin’s work with exceptional creators, data from our Facebook audience and award-winning production studio combined to create this ground-breaking franchise. We’re thrilled to bring Paper Tigers to life on Facebook.”

Kin Community has built a highly-engaged, primarily women’s audience of over 5.6M followers on Facebook. Its audience is passionate about DIY and consumes paper crafting content at rates 145% higher than other types of content, according to the company. “Paper Tigers” joins three other shows on the platform from Kin Community including “Pretty Delicious,” “Homeworks” and “Tia Mowry’s Quick Fix.”