Samsung approached Kin Community looking to target millennials in a long-term native approach. Kin Community and the Emmy-Award winning writers at Pemberly Digital created unique integration opportunities into the scripted series Emma Approved across YouTube and the social profiles of series characters.
The Samsung Galaxy Note 3 and Galaxy Gear were integrated into 8 episodes of Emma Approved along with 20 product features across series blog posts and social posts.
547k+ viewsduring campaign, 21k+ comments
2.3 million minutesof content was watched in the 8 episodes
featuring Samsung products