Case Studies

Case Studies:

Samsung

Overview

Samsung approached Kin Community looking to target millennials in a long-term native approach. Kin Community and the Emmy-Award winning writers at Pemberly Digital created unique integration opportunities into the scripted series Emma Approved across YouTube and the social profiles of series characters.

The Samsung Galaxy Note 3 and Galaxy Gear were integrated into 8 episodes of Emma Approved along with 20 product features across series blog posts and social posts.

Results

547k+ views

during campaign, 21k+ comments

2.3 million minutes

of content was watched in the 8 episodes
featuring Samsung products

Truvia

Overview

Truvia wanted to help women start the new year off right by challenging them to replace their artificial sugar to a natural, healthier alternative: Truvia Natural Sweetener.

Kin Community created Sweet Changes a 6-part collaboration with ideas for healthier snacks, meals, and drinks created by YouTube’s leading creators. Kin also activated it’s blogger network to create custom blog posts to generate additional awareness to a new audience off YouTube.

Results

2.26m impressions

across the blogger activation

59k+ total clicks

across the program to Truvia’s site

Olay

Overview

Kin Community and Google partnered with Olay to promote their Regenerist Instant Fix Wrinkle and Pore Vanisher product. The product helped minimize the look of fine lines, pores and wrinkles.

To achieve the brand’s content strategy of finding an “instant fix” in everyday life and demonstrating product trials, 12 YouTube creators shared their instant fix tips and skincare routines on YouTube and social sites.

Results

“Instant Fix Tips” videos received over 500k video views across the entire series and over 9k likes on YouTube

40% higher

engagement rates than benchmarks

98% of all

social comments were positive

Verizon

Overview

Verizon’s STEM initiative was created to encourage a new generation of women to pursue their interests in science, engineering, math and technology (STEM). Verizon turned to Kin Community to help amplify their message and tap into a new and engaged audience online.

Kin Community delivered an 8-part custom video series featuring Kin’s leading female creators sharing their ventures and successes in pursuing interests in STEM along with social promotion by participating creators and Kin Community.

Results

1.4mm+ views

and 2x the average channel engagement rates*

2x greater CTR

than industry benchmarks for pre-roll

Pepsi

Overview

To align with their Award Season & Valentine’s Day initiatives, Kin Community teamed up with Diet Pepsi, OMD and Content Collective to inspire women to “Share the Love” online.

Kin Community produced two branded series featuring leading YouTube channels that matched the brands bubbly and light-hearted personality. Each series was syndicated across Kin Community’s YouTube network and participating creator’s social and blog sites.

Results

Kin Community’s Share The Love campaign reached

Over 9M unique viewers

1m+ video views

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