To introduce its new Blueberry-Lemon and Sriracha Chex flavors and inspire party planners to incorporate Chex into every summer occasion, Chex asked Kin to highlight the cereal in delicious, must-have recipes. Kin brought forward top entertaining creators to create new twists on their summer gatherings, with inventive Chex mix recipes as a staple.
Creators Rachel Talbott and April Moore created dedicated YouTube videos, Facebook cutdowns, and Pinterest Boards surrounding summer entertaining. Each video demonstrated how to make a new Chex recipe—Lemon-Blueberry Muddy Buddies and Honey-Sriracha Chex Mix— adding fun to an old standby snack. Kin also produced a Facebook Summer Entertaining series, sponsored by Chex, featuring recipes, tips, tricks, and fun DIY for summer parties. Dedicated videos, Facebook videos, and Pinterest boards lived on the creator's pages while the 5-part Summer Series posted to Kin’s Facebook. Kin included guaranteed TrueView and Facebook views for each series.