Case Studies

Case Studies:

Chex

Overview

To introduce its new Blueberry-Lemon and Sriracha Chex flavors and inspire party planners to incorporate Chex into every summer occasion, Chex asked Kin to highlight the cereal in delicious, must-have recipes. Kin brought forward top entertaining creators to create new twists on their summer gatherings, with inventive Chex mix recipes as a staple.
Creators Rachel Talbott and April Moore created dedicated YouTube videos, Facebook cutdowns, and Pinterest Boards surrounding summer entertaining. Each video demonstrated how to make a new Chex recipe—Lemon-Blueberry Muddy Buddies and Honey-Sriracha Chex Mix— adding fun to an old standby snack. Kin also produced a Facebook Summer Entertaining series, sponsored by Chex, featuring recipes, tips, tricks, and fun DIY for summer parties. Dedicated videos, Facebook videos, and Pinterest boards lived on the creator's pages while the 5-part Summer Series posted to Kin’s Facebook. Kin included guaranteed TrueView and Facebook views for each series.

Results

Over 1.7M total views

6.4% Engagement Rate on Facebook

7% Engagement Rate on YouTube

SHOWTIME

Overview

Showtime approached Kin to drive awareness of Twin Peaks’ return to the network—activating longtime fans of the cult classic with renewed enthusiasm. Kin tapped their high-profile food talent to celebrate the series’ return by integrating time-honored favorite elements to excite old fans and drive buzz among new followers.

Hannah Hart and Feast of Fiction activated their food-loving meets pop culture audiences, by integrating the iconic foods (coffee, donuts and cherry pie) into their celebrated YouTube series—with special cameos by Twin Peaks’ characters. Showtime gained exposure across creators’ YouTube channels and their owned social channels, generating excitement for the series.

Results

225% over delivery in views

10% above engagement rate benchmarks

1.5M+ total imps.

Valspar

Overview

Valspar approached Kin to support their annual ‘Colors of the Year’ launch with a unique ask – bring the idea to life that Valspar paint uniquely helps effect a Change for the Better in people’s lives. Kin developed the concept of Color Therapy to imagine ways in which each of Valspar’s twelve colors of the year could enhance
a specific mood.

Kin developed 2 content series to showcase the paint and the moods created when bringing together an entire room: a 12-part stop-motion Color Therapy Showcase produced by Kin Studios and a 2-part series with creators, Old Home Love, giving an introduction to color therapy. The content was distributed across Valspar’s YouTube channel and their owned social channels,driving to AskVal.com—Valspar’s color assistant site. Kin and Old Home Love promoted both series across their social channels.

Results

Exceeded view expectations by 43%

9.2% awareness lift

13% favorability lift

Nordstrom Rack

Overview

Nordstrom Rack came to Kin to increase awareness and brand love among millennial women, and grow their audience by expanding their YouTube and social media footprint. Kin developed a year-long partnership with 7 of their top lifestyle and fashion creators, positioning Nordstrom Rack as a key destination for fashion inspiration.

Kin developed 4 series around fashion/styling tips, aligning with the brand’s monthly trend forecasts. Kin devised a synchronized upload schedule to leverage each creator’s fan base, driving new audiences from creator YouTube channels to Nordstrom Rack’s channel. Long-form video content was distributed across the creators’ and brands’ YT channel and promoted across Facebook Instagram and Twitter. Custom media assets were developed with the creators across print and Snapchat.

Results

1500% growth in subscribers

35% unaided awareness lift

78% new site visits to their .com

Starbucks

Overview

Starbucks approached Kin to build excitement for their latest mystery drink—a surprise release over Memorial Day weekend. They wanted to make a splash where consumers go for beautiful eye candy-Instagram. Kin engaged some of their largest Influencers on Instagram to share a pic of the colorful and delicious #OmbrePinkDrink, as the highlight of their perfect day.

Instaworthy images of the creators sipping the latest drink poolside to walks with their cute pups around town, drove conversation and demand for the #OmbrePinkDrink, leaving consumers begging for how to get their hands on it. Our Instagram Influencers kept conversations going with their audiences, discussing taste and ordering instructions for the sought-after refreshing pink drink.

Results

Exceeded reach benchmarks by 9M imps

1.1M engagements, 2x above benchmarks

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